You will need to answer 3 questions when placing your order.  Do not take these questions lightly, as your choices here will determine the success of your campaign.

1) Keyword Phrases - Choose at least 3 keyword phrases to target.  You can use as many keyword phrases as you want.  Keep in mind these phrases will be randomly rotated when creating your links.  If you are unsure how keyword research is done, follow this link: http://www.link-press.com/using-the-google-keywords-tool.htm

2) Links - Choose at least 3 links that you would like to target.  Some customers prefer to target just their home or landing page.  Another idea is to deep link all of the pages of your website.  You can also link your web 2.0 properties here to build an automated “link wheel” of sorts.

3) Your message – Provide a short paragraph describing your product or service.  This is optional and can be left left blank if you wish.  Generally, a solid, non-spammy message will increase your approval and “stick” rates.